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...the ring is beautiful! Looking forward to buying more titanium rings from you. Your workmanship and your customer service have earned you a loyal (and vocal - to my friends) customer. Thanks Again. - Jim Woodward, Irvington, NY

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Why shop with us? 5 good reasons...

Show Her Your Love
On Sale Now - $199
Beautiful Diamond Heart Necklace
Beautiful Diamond Heart Necklace

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Why Palladium Rings?

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Why Choose a Palladium ring over a White Gold Ring?

Most people who have purchased a white gold ring did so because they like the fact that gold is a precious metal and they wanted a white color metal for their ring. But white gold is not a true white metal. Think about it…what color is gold when it comes out of the ground? That’s right, it’s yellow! So to make a 14kt white gold ring, the jeweler takes 58% pure gold (remember pure gold is bright yellow) and alloys the pure gold with white metal alloys, like nickel. These alloys “bleach” out the metal leaving it with a slight yellowish color. So white gold is not a true white color like platinum, palladium, silver, titanium or steel.

The last step before the ring makes it into the jewelry store showcase, or in the jewelers’ gift box, is that the ring is then rhodium plated. Rhodium plating the ring makes it look like platinum in color. It’s kind of like chrome plating the bumper on your car. But the rhodium plating wears off after little time, showing the true color of the white gold ring. Of course, you can go to a jeweler and pay to have your ring re-rhodium plated. Average cost is about $30 - $50 to rhodium plate a ring.

But a palladium ring, because the metal is a naturally white precious metal, does not ever need to be rhodium plated. It will stay white forever.

White gold rings have a certain amount of nickel in them. Palladium rings have no nickel in them and are the perfect choice for those with sensitivity to nickel. They are hypoallergenic – unlike white gold rings. White gold rings come in several purities – 10K is 41% pure gold, 14K is 58% pure gold and 18K is 75% pure gold. But palladium rings are 95% pure. Therefore, palladium rings are much more precious than white gold rings.

Palladium is harder than white gold too, making palladium rings and wedding bands incredibly durable. And because there are no alloys in a palladium ring that can tarnish and cause spotting, these rings are virtually tarnish proof.

Palladium rings have better luster and shine than does a white gold ring. And because the metal holds up to friction better than white gold, a platinum prong will hold up much better and last longer than does a white gold prong. What better to secure your valuable diamonds than a palladium ring?

Palladium can support more intricate designs than white gold can. So for filigree work palladium is the better choice. Value is another consideration. Even though the price of one ounce of pure gold is more than double the price of palladium, palladium is much rarer than gold. So purchasing a palladium ring now could prove to be a wise decision.

Why Choose a Palladium Ring over a Platinum Ring?

Currently the price of one ounce of pure platinum is $1945 and the price for palladium is $445. (Goldline.com prices on July 9, 2008) So a platinum ring will cost up to 5 times more than a palladium ring! Both are rare precious metals that are naturally white, both are generally 95% pure, hypoallergenic and beautiful. But one will cost you a lot more shekels!

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OUR PROMISE TO YOU

For those of you who are purchasing mens wedding bands or wedding rings, we realize that this is one of the most important purchasing decisions you will make. You have made the best choice in choosing one of our titanium rings, black titanium rings or tungsten rings, as they are constructed of the highest grade materials to ensure that your new ring lasts forever. The designers we feature are chosen for their unique modern styling and lasting quality. You can be confident in your purchase as each item comes with a no hassle 30 day return privilege.

Our tungsten rings are guaranteed forever against scratching and breakage. Should your tungsten ring need to be replaced, simply return the ring along with your invoice and we will promptly ship you out a free replacement. Our titanium rings containing diamonds .35ct or smaller, the diamond is guaranteed forever against loss. If your ring loses a diamond, simply return it to us for a free replacement. For details visit Our Guarantee page.

We protect your personal information; we don't rent, sell or share your personal information with anyone. All transactions are encrypted and safe with Yahoo's Secure Socket Layer (SSL) with 128 bit encryption to shield transactions. Also, our website is tested daily by two independent firms to ensure your safety.

If you have any questions, or concerns, please give us a call or email us. We have real jewelers and graduate gemologists (GIA) on staff who can answer your questions. You will talk to a jewelry professional with years of experience ' not some call center. We are the tungsten jewelry and titanium jewelry experts!

Our goal is to give you top notch service; the coolest, hippest modern jewelry and the best warranty in the business. We have been serving the northern California community since 1989 with our bricks and mortars jewelry store, Yates & Co Jewelers. We look forward to serving you! ' Ron and Mechelle Yates, founders



Why Palladium Rings?

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