ďI promise you will get the finest jewelry, at an honest price. And to stand behind the jewelry. Thatís why we donít sell the low quality jewelry that you will find at those chain stores at the mall. Thatís why we donít have fake sales of 50-60% off. You get a more beautiful diamond from Yates, for less cash than at the other local jewelers. I promise that!
That's been our passion since 1988. Ē

About Titanium-Jewelry.com

In 1988, Ron and Mechelle Yates opened their first retail store, California Coin & Jewelry in Modesto, CA. They bought and sold rare coins, estate jewelry and diamonds from private individuals and estates. Most of the jewelry was resold to jewelry wholesalers and local jewelers. After a few years, the focus of the business and the name was changed to Yates & Co Jewelers.

In 2002, we opened our first e-commerce jewelry website, www.Titanium-Jewelry.com. This website specializes in modern jewelry made of contemporary metals such as titanium, tungsten, cobalt, meteorite, damascus steel - and other cool stuff for guys. Titanium-Jewelry.com is an industry leader and innovator in it's niche. We've served customers in every state and 27 countries around the world. You can come in to our store and physically try on any of the styles that are found on www.Titanium-Jewelry.com.

Meet Our Team

Being a small family run business we all wear a lot of hats to make sure your jewelry buying experience is nothing short of perfection. Learn more about our team and feel like part of our family!

Ron Yates at Titanium Jewelry

Ron Yates

"Immature is a word that boring people use to describe fun people."

Tell us a little about what you do? I spend the bulk of my time working our websites and brainstorming how we can better the shopping experience. I also have a passion for designing unique pieces of jewelry. Such as 4 billion year old Gibeon Meteorite, and most recently, fossilized Dinosaur bone and Woolly Mammoth tusk.

What do you like to do in your free time? I enjoy riding my horses, manicuring my yard, and listening to live outlaw country music. WE'RE GOING STREAKING!

Mechelle Yates at Titanium Jewelry

Mechelle Yates

"I'm sorry, did I roll my eyes out loud?"

Tell us a little about what you do? Being a Graduate Gemologist (GIA) and a member of National Association of Jewelry Appraisers, most of my time is spent for our other store Yates & Co Jewelers. But I do take care of the accounting and make sure Ron doesn't get too carried away with credit cards.

What do you like to do in your free time? I am known for my many hobbies. Photography, horse back riding, hiking, canning, bird watching...the list goes on.

Scott Mackey at Titanium Jewelry

Scott Mackey

"I like them french fried potaters...mmm...mmm"

Tell us a little about what you do? As the Store Manager I oversee the day to day tasks and make sure things run smoothly. From customer service to production, I have a hand in it all.

What do you like to do in your free time? My typical weekend involves friends and video games and winding down.

Ashton Yates-Woolley at Titanium Jewelry

Ashton Yates-Woolley

"You had me at Merlot."

Tell us a little about what you do? I'm constantly trying to improve our customer experience on our websites, test promotions, and create our marketing emails.

What do you like to do in your free time? I enjoy long romantic walks down the wine aisle.

Marissa Stewart at Titanium Jewelry

Marissa Stewart

"The force is strong with this one."

Tell us a little about what you do? I handle processing orders, shipping out beautiful jewelry, and adding cool new products to the sites.

What do you like to do in your free time? I love spending time with my husband and friends watching movies, going to comicons, and visiting the ocean.

We're Driven to Make You Happy!




1. First, we gotta start with the quality of the jewelry, diamonds and gemstones. Long after you forget about how the salesperson treated you, long after you forget about the price you paid, you still have that diamond ring. And youíre going to love it for years and years. Because we are super picky on quality, you benefit. This goes along with the next point...



2. We arenít your mall jeweler, thatís for dang sure. Granted from a business perspective, we could make a lot more money patterning our business off those mall jewelers like Kays and Zales. But we refuse to sell low quality, lightweight jewelry with cloudy diamonds. We can buy this crap too, super cheap, and sell it to you for big profit margins. But seriously, we donít want our good name attached to lousy quality jewelry. The jewelry you get from Yates is built with more metal in the ring - so it lasts longer. Thicker prongs on the diamonds - so the diamonds donít fall out so easily. Diamonds that sparkle and you arenít embarrassed to show another jeweler.

3. We arenít pushy. If you have to be pushy to be a great salesperson, then we arenít great salespeople. We try to live by the golden rule, ďtreat others the way you want to be treated.Ē And no one likes to ďbe sold toĒ. High pressure sales tactics? We donít even know how to use those. Didnít take that class.



4. You get it your way. You are unique. Shouldnít your jewelry also be? Do you really want the same ring as one of your friends? Or the lady in line next to you at the supermarket? At Yates, you can customize to your heartís content! Your ideas will come to life.

5. We want you to get a great deal! One of the things that makes us feel really good is to hear folks tell us how happy they are that they got a better diamond for less money. Happy customers tell their friends and family. And we love making them happy too.



Visit Us

We would love for you to stop by and meet us. Come by and browse the unique selection of fine jewelry in person.

Featured In:

 Yates & Co Jewelers in Modesto, CA has been featured in 209 Magazine, Modesto Bee Newspaper, Instore Magazine, Entrepreneur, and many others.

Our Story

Yes, we are real people. And we are real jewelers. And we want to be your jeweler. I'll give you a quick version of our story. In 1988, my wife and I started our small family owned jewelry store, now known as Yates & Co Jewelers. In 2002, seeing the demand for modern wedding bands, such as titanium rings, we started Titanium-Jewelry.com.

We operate out of a real jewelry store - not some dingy office like some of the folks selling jewelry online. You can pop in and see the jewelry in person should you be in our area. We'll greet you with a cup of coffee and a home baked cookie.


Meet the Founder

Meet JR YATES Howdy! Great jewelry is my thing. I'm passionate about excellent jewelry design and I'm very picky. Which is good for you. And I'm driven in giving you the best online shopping experience that I can.

When I'm not working in the store, or improving our websites, I can usually be found riding my horse. Or working outside tending my garden. Discovering great wines is also high on the list. A perfect day would involve all the above.

You should check out my blog. It has some interesting observations and insights into the world of jewelry.
Click here to read my blog.


Meet the Team





Want to know why a few (of the many!) reasons you should shop with us?
Click here to see why, to watch the video and get a tour of our store.